Keryn House

Position: Effective School Marketing

Keryn House is a strategic marketer with her roots in the education sector. She holds a Higher Diploma in Education from UKZN and a Masters in Business Administration from the University of Wales.

Keryn has consulted to blue chip companies across South Africa in marketing strategy, sales strategy and business strategy. Her experience includes retail, financial services, media, IT, FMCG and capital equipment.

After holding executive roles in Johannesburg in government and business, she returned to her home province of KZN to be with her family and chose to move back into education. She took up part-time teaching and school marketing. In 2016, she wrote the ISASA publication: A Guide to Effective School Marketing.

Keryn’s strength is translating strategic marketing concepts and market research (such as segmentation, market positioning, target marketing) into practical tactics for implementation in a school setting and creating buy-in to the marketing effort. She works with heads of schools and their marketing teams to help them to enrol and retain more students through strategic marketing.

Keryn House

Effective School Marketing

Keryn House is a strategic marketer with her roots in...

Alan Arguile

Position: Media Relations and Crises Communications

Alan Arguile is a former senior journalist, communications manager for BMW South Africa, and managing director at a New York-listed advisory firm. He has worked with half the JSE Top 40 companies, Fortune 500 multinationals, more than 20 government departments, universities and independent schools in South Africa.

Alan has personally presented more than 1,000 executive media training sessions, provided advisory and support services on more than 200 significant corporate and education-related crises, and authored dozens of policies and protocols in the areas of crisis management, media engagement and social media.

He is a regular speaker at universities and schools on issues related to reputation risk, and partners with the world’s largest professional services provider as a subject matter expert in the reputation risk and resilience space.

Alan Arguile

Media Relations and Crises Communications

Alan Arguile is a former senior journalist, communications manager for...

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