A Guide to Effective School Marketing is a succinct and accessible handbook aimed primarily at school marketers – but it will also be of interest and value to heads and school management teams.
A Guide to Effective School Marketing takes a holistic view of school marketing – looking at all aspects of how the school relates to its past, current and future pupils and students and how it relates to the community in which it is situated. The book is a practical guide for anyone who is interested in the subject of marketing within the schooling environment – including both those with experience in this work and those who are new to it.
In addition to ‘Marketing 101’, this book also covers Marketing Strategy, the 7 ‘P’s of Marketing and Digital Marketing. It achieves a balance between marketing theory and the practical application of marketing concepts to the independent school sector.
Copies of A Guide to Effective School Marketing are priced at R275, plus R45 for postage of up to four books, and can be ordered by downloading the form below: