The purpose of this document is to elaborate on the guiding principles for effective communication from SABISA both internally and, if required, externally (although this is likely to be performed via the offices of ISASA).
Effective communication advances the mission, objectives, and values of SABISA whilst also motivating members and other potential stakeholders (e.g. conference sponsors, exhibitors, speakers etc.). Trust in the organisation is consequently enhanced. Internal communication is vital to inspire, inform and advise members by means of approved social media platforms such as the SABISA website and the SABISA Forum, amongst other media types.