Director of Advancement


Director of Advancement

St Alban’s College has enjoyed growth in both numbers and stature over the past decade and more. In order to grow its brand further and maintain its good name and key relationships, the College needs to form a strategic advancement and marketing plan to take it through to 2030 and beyond. An advancement plan needs to evolve continuously with the changing times and needs to be especially active during this tough economic period which our country is currently experiencing.

The Director of Advancement will work as part of the Executive team to create a strong financial foundation for continued growth of the College. The Director will lead the planning and implementation of all fundraising campaigns, including a comprehensive advancement plan, annual fund, capital and endowment funds, major and planned giving programs, donor relations (with an emphasis on high net-worth individuals), and corporate/foundation grant proposals, and will effectively manage all alumni relations activities. The ideal candidate will have a proven record as a collaborative leader and change agent. He/she will take the Department to the next level by significantly increasing funds raised and broadening relations with senior management, Council members, staff, alumni, parents, as well as all other institutional stakeholders. He/she will articulate the vision and mission of St Alban’s College to all constituents.

Schools need to build positive relationships with their alumni, the media, develop and manage their brand image, identify market opportunities, monitor external and internal environments, strengthen customer focus and, most importantly, gain support from the entire staff.

The St Alban’s College strategic marketing plan will be developed by the Headmaster, the Advancement Director and the Marketing Manager, drawing on expertise that lies elsewhere in our broader school community. This would be an objective for 2025 and beyond.

The Head of Advancement will fulfil a key role within St Alban’s College by planning, guiding, executing and evaluating the advancement efforts of the school.

The responsibilities will include:

  • Provide oversight of admissions, fundraising, alumni affairs, marketing, communications and public relations, community projects, and event planning.
  • Provide leadership, vision and direction to the fundraising efforts of the school, including overseeing the planning and effective implementation of any capital campaigns or project related fundraising.
  • Support and guide the Headmaster and Council on major fundraising efforts and initiatives. Manage and support the staff of the Advancement Office.
  • Build relationships with donors, parents, alumni, staff, volunteers and other constituents to cultivate donor support and achieve St Alban’s College fundraising goals.

The Director of Advancement will report to the Headmaster and will be a member of the Senior Management Team.

KEY RESPONSIBILITIES (include but are not limited to):

1. Advancement and Alumni relations

Support the St Alban’s College Brand equity across all touchpoints and nurture sustainable relationships with alumni, donors and friends of the College, including:

  • Develops an effective Advancement Office and KPIs for the Advancement Department.
  • Develops an alumni communication strategy and implementation plan in collaboration with the Chairman of the Old Albanian Club and the Alumni Manager.
  • Coordinates with the Financial Director and the Alumni Manager to ensure that the database (DevMan) of information required to contact the identified potential and current benefactors is accurate and up to date.
  • Develops a policy and procedural guideline/framework to ensure the sustainability of the advancement function and benchmark with similar schools.
  • Secure and grow financial investment into the future of St Alban’s College within carefully selected stakeholder groups and target audience/s.
  • Technology-driven engagement characterised by Brand consistency and personal engagement with all stakeholders towards the raising of resources in cash and in kind.
  • Directs and coordinates all fund-raising activities.
  • Develops a comprehensive Advancement Calendar and Plan.
  • Directs and coordinates the Annual Giving Program, Major Gift Program, special fund-raising events and donor recognition programs.
  • Actively develops a creative approach to securing an enhanced donor base with contributions outside of the institution and with particular emphasis on securing major gifts.
  • Meets targeted fundraising goals (which will be discussed with the appointed candidate).
  • Directs and coordinates grant writing and related research.
  • Cultivates and solicits gifts from the St Alban’s community, corporations, foundations and government agencies.
  • Serves on the Advancement Committee of the Board of Trustees.
  • Works with and manages volunteer groups related to advancement and alumni. Maintains accurate records of all funds and provides prompt acknowledgement of all gifts. Ensures the advancement and maintenance of donor recognition programs.
  • Ensures that the business, fiduciary and legal responsibilities of the College, related to fund-raising activities, are well met.
  • Provides leadership and direction in the recruitment and support of volunteers participating in fund-raising programs.
  • Maintains effective and positive working relationships among senior management, the general staff, as well as members of the Foundation.
  • Shall demonstrate use of data analysis, planning, and resource allocation for the administrative unit.
  • Shall develop and implement a planned giving program.

2. CSI

  • Enable structures and strategies for Community Engagement and Community Service.
  • Manage our CSI projects under the guidance of our CSI manager.

3. Marketing Vision and Objectives

  • The goal of the role is to ensure the long-term sustainability of the College and a full school roll each year through effective marketing to all target markets and to grow the St Alban’s College’s image and brand both internally and externally.
  • Long-term sustainability will also involve supporting the St Alban’s College Financial Director in the development of an advancement and fundraising vision.
  • Maintain key relationships within the community.
  • Compete effectively and competitively in the top South African schools market.
  • Become the first school of choice for boys.
  • Grow the school business by attracting quality enrolments.
  • Align marketing with the school’s ‘innovative and forward looking’ philosophy.
  • Assist the school’s vision of preparing a young man for life.


  • Candidates must have a proven track record of raising funds from individuals and foundations. Minimum of 3 years of Development experience with an emphasis on individual giving.
  • Prior experience with major gifts preferred and foundation and corporate grant-writing.
  • Highly organized, detail-oriented and able to manage multiple projects simultaneously.
  • Demonstrated senior leadership with strategic, policy, and budget planning experience.
  • Excellent understanding of principles and techniques of Development activities, including annual giving, major giving, planned giving, event planning, capital campaigns, marketing and communications, and grant procurement.
  • Experience in the design and implementation of cultivation, solicitation and stewardship strategies for prospects.
  • Excellent written and oral communications – persuasive, engaging, clear, likeable, intelligent.
  • Great people skills – is liked and respected.
  • Excellent planning skills – organized, communicates, follows through, evaluates.
  • Ability to manage multiple projects simultaneously and to adapt to changing environments and priorities.
  • Strong interpersonal, organizational, networking, facilitation and management skills; work both independently and within a team-oriented structure.
  • Strong verbal and written communication skills, including public speaking, negotiations and effective communication with diverse audiences, including the ability to speak persuasively about St Alban’s College.
  • Innovative and entrepreneurial approach, including solutions to complex issues. Exercise good judgment and decision making. Has the ability to work well under pressure and the ability to reason, think creatively, and solve problems.
  • Requires some work in evenings and weekends as well as travel. Must have a valid driver’s license.
  • Position requires absolute confidentiality and professionalism in appearance, attitude and presentation.
  • A self-starter with the ability to work productively and meet benchmarks and goals timely and without day-to- day supervision.

Date of Commencement: 1 January 2025.

A letter of application, together with a Curriculum Vitae (no longer than two pages) will be received by email only.

Email: Reference: ADV25

Closing Date: 22 July 2024.

If you have not heard from the College within three weeks of the closing date, please accept that your application was unsuccessful. St Alban’s College reserves the right to not fill this position.

St Alban’s College, in line with POPIA (Protection of Personal Information Act) will attempt to ensure the confidentiality of all applicants for this role. All reasonable measures will be in place to protect personal information but will be used in the recruitment, selection, and reporting process. By submitting your application for this position, you are recognising and accepting this disclaimer.

It takes a school with vision to prepare a young man for life.

Closing Date
Lynnwood Glen, Pretoria, Gauteng, South Africa
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