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Mastering the Connection between Strategy and Culture

Leaders currently face making decisions about where they choose to play (their corporate strategy) as well as how to encourage their employees to make—and shape—that journey with them (their organizational culture) at a time of considerable change.

Customers have moved further online, and competitors’ positions have shifted. Some, like the platforms, have strengthened; others have weakened or disappeared. At the same time, organizational cultures need to evolve to enable a new hybrid of virtual and physical working arrangements, and to recognize higher expectations of a better work–life balance.

In this context, it might be tempting to focus on developing strategy more than culture, or vice versa — the latter if you believe “culture eats strategy for breakfast,” a quote misattributed to Peter Drucker. Focusing exclusively on either strategy or culture, however, would be a mistake.

The complete article is available on the Strategy+Business website.

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