The Independent School Management group in the USA recently ran a webinar on marketing during this pandemic. Some key points from the webinar worth considering: Is this the temporary new norm? What will parents be saying about us after lockdown – did we do it well/badly/compassionately? Relationships will be formed in all new ways. We will be competing with home schools – how do we reinforce our value proposition? Are we flexible?How do we communicate our mission right now? Messages should be around safety/life preserving – compassionate and empathy. From a marketing viewpoint we should be focussing on audience expansion not hard sales. Show some of our remote learning when we start. Heads should send out weekly emails to their phases – keep in touch – showing care and warmth. The full webinar can be viewed online.