The Independent School Management group in the USA recently ran a webinar on marketing during this pandemic.
Some key points from the webinar worth considering:
- Is this the temporary new norm?
- What will parents be saying about us after lockdown – did we do it well/badly/compassionately?
- Relationships will be formed in all new ways.
- We will be competing with home schools – how do we reinforce our value proposition? Are we flexible?How do we communicate our mission right now?
- Messages should be around safety/life preserving – compassionate and empathy.
- From a marketing viewpoint we should be focussing on audience expansion not hard sales.
- Show some of our remote learning when we start.
- Heads should send out weekly emails to their phases – keep in touch – showing care and warmth.
The full webinar can be viewed online.