School Marketing has become increasingly strategic, with the role of the school marketer now a critical component of a successful school. After the publication of A Guide to Effective School Marketing by ISASA, these workshops were designed to provide the opportunity to better understand the changing marketing environment and position themselves through applying the basic tenets explained in the book.
This full day workshop starts with a strategic discussion on the competitive landscape and moves into a session with practical instruction and teamwork covering three market research tools. The group findings are presented back and built on in the next section, which covers the market positioning of the school and brand messaging. Once again, delegates do a practical exercise to embed the learning.
A local case study of a school is presented for delegates to work in teams and apply their learnings to come up with the best solution as school marketers in a limited timeframe. The workshop then culminates in a discussion on digital marketing and the three key digital items required for effective school marketing.
The School Marketing workshop is designed for all levels of school marketers. Sharing of knowledge is encouraged and delegates engage in creative exercises during the day as we continue to raise the profile, status and professionalism of school marketing.
Please note that there are two versions of this workshop: the regional version with multiple schools attending as outlined above and a more bespoke, single-school variant aimed at assisting a particular school to evaluate its marketing strategy in order to unearth any aspects requiring attention so that a more holistic marketing strategy can then be developed by the school post-workshop.
Regional Workshop Cost: TBA
Single-School workshop costs: Please contact Amy Barr-Sanders for details. Costs include: professional fee, cost of workshop materials, travel costs, etc.