As almost all schools will have to at some stage deal with the media, either print, visual or electronic, it is essential that they have the tools to cope with challenging crises where good communication is crucial.
ISASA has developed a short workshop on crisis communication and how best to deal with the media. It is a half-day (5 hour) presentation for Heads of Schools, School Marketers and Public Relations Personnel, with opportunity for interaction and practical application throughout. Topics in this course include:
- Understanding the South African media environment
- Critical issues to be considered in a public relations crisis
- Managing a crisis
- Crisis communications
- Dealing with the media confidently and professionally
- Using social media
The workshop is currently on hold until a new Communications expert is identified to run it.
Find Media Relations Workshops on the Calendar: