The Independent Schools Marketing Association (ISMA) Conference 2014 took place from 5 to 7 November at the Maharani Tsogo Sun in Durban. The Conference theme was Making Waves.

Presentations from the Conference are available for download.

Maximising Value Through Customer Management

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Anecdotes of the Reformed Marketer

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The Power of Media

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A Brand is Like an Iceberg

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Market Research vs Insight Generation

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The Power of Ideas

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Trends in Independent Education

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