The Independent Schools Marketing Association (ISMA) is an interest group for independent school marketers. Independent schools are often referred to as private schools. Professional school marketers at private schools, or staff members responsible for the marketing function at a private school, are welcome to attend regional ISMA meetings and receive ISMA communications.

ISMA currently operates in three provinces: Gauteng, KwaZulu-Natal and the Western Cape. Plans are underway to expand the interest group to additional provinces.